BENCHMARK BY OLD GRINGO

STATE BOOT COLLECTION

The Challenge

Though Old Gringo is well known in the women’s western category for its quality and craftsmanship, their men’s brands had yet to gain the same traction. Thus, in an effort to inform and amaze this distinguished prospective male audience, they wanted to feature these boots in the same vein as other luxury men’s wear items and promote their new high-end 50-state western boot collection in the USA

“Men of Means” & Collectors of Western Memorabilia, 45+ Married, primarily living in the southern United States to connect with the target audience. Additionally, scenes were defined to appeal to this demo.

The Solution

OG hired me to source the talents in a timely manner and deliver amazing photos according to the guideline. By carefully creating a brief according to the client’s requirement, the shoot was planned and conducted efficiently.

I shot over 600 pictures across the three scenes, with the final 50 edited photos being delivered.